Courses

Instructor:
Wednesday,
12:15pm to 01:45pm
at HU Berlin, Spandauer Str. 1, Room 22
Description:

Evaluating marketing decisions and developing goal-oriented marketing strategies, e.g. maximizing firm profits, depend on the measurement of causal relationships between firms’ objectives and marketing activities. In this course, we discuss in depth advanced methods to empirically determine the causal relationship between marketing activities and firms’ objectives. In exercise courses students learn how to apply these methods to real data. Special attention is given to modeling the effects of marketing on sales and market share data. In this course we also focus on discrete choice models for individual purchase data and aggregate sales data. Successful participation in this class will enable students to quantify the impact of marketing on key performance measures and to evaluate the success of marketing activities.

Literature: will be announced in class
Exam: written assignment

Credits:
6.00
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Thursday,
02:00pm to 05:00pm
at Schumpeter Hall, DIW Berlin, Mohrenstr. 58, 10117 Berlin
Friday,
09:00am to 12:30pm
at Schumpeter Hall, DIW Berlin, Mohrenstr. 58, 10117 Berlin
Description:

DIW Masterclass invites Arthur van Soest, from Tilburg University, for a guest lecture taking place on October 10 and 11 with the topic "Econometric Analysis of Stated Preferences".

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Thursday,
02:30pm to 06:00pm
at HU Berlin, Spandauer Straße 1, Room 22
Friday,
09:00am to 12:30pm
at Friedensburg Room 2.2.008, DIW Berlin, Mohrenstraße 58
Description:

DIW Masterclass invites Stephen Ryan from the University of Texas in Austin for a guest lecture on October 13 and 14 with the title "Machine Learning Methods in Economics".

Room Change!

October 13, 14:30-18:00, Room 22, Spandauer Str.1, HU Berlin

October 14, 09:00-12:30, Schumpeter Hall, DIW Berlin

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Monday,
02:00pm to 05:30pm
at Eleanor Dulles Room (5.2.010), DIW Berlin, Mohrenstr. 58, 10117 Berlin
Tuesday,
09:00am to 12:30pm
at Eleanor Dulles Room (5.2.010), DIW Berlin, Mohrenstr. 58, 10117 Berlin
Description:

DIW Masterclass invites Jan De Loecker from Princeton University for a guest lecture on November 07 and 08 with the title"Production and Cost: an IO perspective".

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