Daniel Klapper

Main profile

Daniel
Klapper
Consumer Choice, Competition between Firms, Advertising and Pricing
Affiliation: 
Humboldt-Universität zu Berlin
Research Interests: 
Quantitative models for studying consumer choice behavior and strategic behavior of firms Competition between firms, especially in the consumer goods industry Advertising and pricing
CV & Detailed Research Interests: 
Daniel Klapper is head of the Institute of Marketing of Humboldt-Universität zu Berlin, together with Prof. Dr. Lutz Hildebrandt. Before becoming part of the Institute of Marketing, he was a professor at Wolfgang Goethe Universität Frankfurt and at the Institute of Business Administration at Christian-Albrechts-Universität Kiel. He also worked as a Research assistant for Humboldt-Universität and Bielefeld Universität. His research focuses on quantitative models for studying consumer choice behavior and strategic behavior of firms, competition between firms, and advertising and pricing. His papers have been published in journals such as Marketing ZFP, Journal of Marketing Research, Marketing Science, Review of Managerial Science, Quantitative Marketing and Economics, and others.